Projects - Molding Box

eBay

My role at MoldingBox

Molding Box started out of a young entrepreneur's garage. I was asked to come in just after they moved into their first small warehouse to spread the word on their services. We soon moved to a much larger warehouse which I had the opportunity to design the exterior signage, interior signage, and help out with the interior design. Yes, I was busy, but loved every minute of it.

As a start up company I took charge of creating their new website and sub-sites. Maintaining all social media extensions, links and updates. Responsible for all print collateral, billboards, and trade show booths. Also created the building custom fabricated outdoor sign and all interior graphics. Listed as an Inc 500/5000 company.

Team

The team was primarily me and some help from the IT guys when needed. You could say I had creative control over this project.

Strategy

Creating a brand for something that does not sound exciting - shipping and packaging. By gathering with the original fun-loving owners of Molding Box, we came up with a bold, in-your-face brand that was hard to forget. We also liked the shock factor in the ads and our campaigns. We planned to get Molding Box to them everyday so it will become a household name.

Planning

Meeting with the partners of Molding Box regularly, we brainstormed the next step weekly. We visited tradeshows often to spread the word and gather insights. Creating mockups, prototypes, and deliverables - This was a non-stop occurrence in a day at Molding Box.

Design and Launch

Designs for emails, magazine ads, promo pieces, and website additions was an everyday occurrence. Of course I had a second/third set of eyes to QA all of the pieces or sites that were published.

Web

This is version one of their site. Version two was in the process of being built in a responsive, content row scheme.

The project was taken over by aliens.


National Ads

This is an example of the humor we used with the humdrum task of shipping important packages. It defininitely caught your attention and made you feel for the bride and the recipient who happens to waiting for her somewhere.


Branding

Logos and Call-To-Action graphics were used quite a bit to brand the Molding Box. We worked hard to come up with something clean and simple that would stick around.

As you will see, we branded the hell out of everything we could get our hands on.


Promotion

NOTE: Not actual size. We came up with so many promo items that their customers where sometimes asked if they were sponsored by Molding Box.


Signs + Billboards

Like we said, we had to spice up the warehouse, package, and shipping doldrums.

With a little creative brainstorming, we added some silly liveliness to shipping your next package.